The Munich sales office of Nurus has got full marks from German architects and designers.

Nurus has unveiled its new sales office in Munich in accordance with its overseas growth strategy. Nurus welcomed the most prominent architects and designers of Germany in the opening event which was held on Thursday evening, March 26th.

Nurus, one of the most prominent furniture manufacturers in Turkey, unveiled its new sales office in accordance with its overseas growth strategy in Munich, Germany. In the event hosted by Nurus executive board members Güran and Renan Gökyay and the Nurus CEO Dinçer Sinici, Nurus welcomed the most prominent architects and designers in Germany.

Among the Nurus products displayed in Nurus’ sales office, the Alava product family which belongs to Ashbury Executive Series, which was co-designed by Stefan Brodbeck and Nurus, with its alternate base options, attracted great attention. Martin Ballendat design Uneo performance task chair, which recently won 2015 Red Dot Product Design Award, was one of the popular products at the event. One of the most design award winning chair Me Too, was given away as gift to participants in the lottery. Me Too completes the body perfectly and offers smart solutions to the needs of business life.

Nurus, who has opened a sales office in its 88^th year in North88, the heart of Munich’s design world, will make a world of difference with its modern designs in the premises that bear Hadi Teharani’s signature, the famous architect and designer of Iranian descent.

Renan Gökyay, who has expressed the significance of Nurus’ transformation into a global brand thanks to its emphasis on design, has said: “As a brand who has won numerous prestigious design awards in both local and international platforms, we have been closely observing Germany’s understanding of design and trends; and we have been collaborating with Germany’s most famous designers. We aim to become prominent with our trends in becoming a global brand, and with our designs that determine a new understanding of new office; we are accelerating our works regarding these points”.

The new sales office, which also includes an employee office, will be the 3^rd central point in the geography, after Turkey and Dubai, in which the brand operates.

Nurus’ story began in the year 1927

Nurus was founded in Ankara by Nurettin Usta in the year 1927 as a carpenter’s shop. This legacy was taken over by his daughter Birten Gökyay, the first female industrialist registered in ASO, and his wife Akın Gökyay. The name of the brand Nurus was inspired by the name Nurettin Usta as a step in the way of becoming institutionalized. In 1990s, Renan and Güran Gökyay brothers of the third generation of the family made Nurus into an internationally recognized brand. In accordance with the requests coming from the private and public sectors, Nurus decided to specialize in manufacturing office furniture. Nurus was included in Turquality, a state-funded branding program, in the year 2012.

Nurus, who has brought in Turkey’s first design awards called the IF Product Design Award and Red Dot Product Design Award, is currently the furniture company who holds the most design awards in Turkey with more than 30 design awards it has won since the year 1999.

About Nurus

Founded in 1927 and one of the leading furniture manufacturers of today, Nurus runs business in more than 30 countries with more than 40 dealers. The brand helps improve employee productivity with design-focused solutions that put the user in the center by prioritizing motivation at business life.

Nurus, who aims to minimize harmful effects against the environment, carries out its business with sensitivity during all stages from procurement to production, from packaging to delivery. Nurus pays attention to high quality production in addition to utilizing energy in the most efficient manner with Nurus Digital Chain® process management system, which they have developed under the title of integrated project management and logistic services.

Nurus, who have been granted numerous prestigious design awards in national and international platforms, plays a significant part in the development of Turkish industrial design in the global market with their faith and investments in design.