Who:
Nurus, leading Turkish furniture manufacturer.
What:
Definition of information and key messages visible in the showroom, setting the scene for the products. Definition of furnishing and decoration elements. Translation of CI to window stickers to increase visibility.
When:
2015.
Where:
Munich showroom, Germany.
Why:
Ensure optimal brand and product presentation in support of market entry Germany and first showroom opening in Western Europe.
How:
Act as a guide and consultant in planning and translating the corporate identity and brand appearance in Germany.