Who:
Gübelin Group AG.
What:
Support the Gübelin Website with monthly editorials and product descriptions for the online presentation of watches.
When:
2016.
Where:
Switzerland.
Why:
Improve search engine ranking and customer service.
How:
Creation of unique company texts for partner brands, original copy for editorials and product descriptions in English and German.
Result:
Optimized search engine results and increased duration of visits due to original copy.