Who:
Unima AG, Swiss company active in the area of steel archive and storage furniture.
What:
Reposition and increase market awareness for storage solutions in office environment.
When:
Ongoing.
Why:
Increase awareness with target groups such as architects, interior designers, retailers and customers.
How:
Create segment specific targeted marketing and communication tools based on a new visual concept. Consistent application across all touch points, image brochure, showroom, press release, newsletter, microsite and product configurator.