Who:
Nurus, leading Turkish furniture manufacturer.
What:
Planning of German market communication campaign, identification and selection of featured products, visual concept and wording according brand positioning
When:
2015.
Where:
German architecture and design magazines, online platforms
Why:
Create brand awareness among defined target groups by showing the essential key messages, capabilities, competences and know-how of the brand.
How:
Act as a guide and consultant in planning and translating the key brand messages into visuals and texts. Manage brand appearance for German market.