{"id":1494,"date":"2015-05-07T15:42:21","date_gmt":"2015-05-07T15:42:21","guid":{"rendered":"http:\/\/creaimpuls.com\/?post_type=portfolio&#038;p=1494"},"modified":"2015-05-13T21:56:36","modified_gmt":"2015-05-13T21:56:36","slug":"product-positioning-and-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/creaimpuls.com\/en\/Portfolio\/product-positioning-and-visual-identity\/","title":{"rendered":"Product positioning and visual identity"},"content":{"rendered":"<p><strong>Who:<\/strong><br \/>\nUnima AG, Swiss company active in the area of steel archive and storage furniture.<\/p>\n<p><strong>What:<\/strong><br \/>\nReposition and increase market awareness for storage solutions in office environment.<\/p>\n<p><strong>When:<\/strong><br \/>\nOngoing.<\/p>\n<p><strong>Why:<\/strong><br \/>\nIncrease awareness with target groups such as architects, interior designers, retailers and customers.<\/p>\n<p><strong>How:<\/strong><br \/>\nCreate segment specific targeted marketing and communication tools based on a new visual concept. Consistent application across all touch points, image brochure, showroom, press release, newsletter, microsite and product configurator.<\/p>\n<p><a href=\"http:\/\/www.unima-systemmoebel.ch\" target=\"_blank\">www.unima-systemmoebel.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who: Unima AG, Swiss company active in the area of steel archive and storage furniture. What: Reposition and increase market awareness for storage solutions in office environment. When: Ongoing. Why: Increase awareness with target groups such as architects, interior designers, &hellip; <a href=\"https:\/\/creaimpuls.com\/en\/Portfolio\/product-positioning-and-visual-identity\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":1507,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","portfolio-type":[54],"portfolio-tag":[],"class_list":["post-1494","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-type-marketing-en"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/portfolio\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/comments?post=1494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/media\/1507"}],"wp:attachment":[{"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"portfolio-type","embeddable":true,"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/portfolio-type?post=1494"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/creaimpuls.com\/en\/wp-json\/wp\/v2\/portfolio-tag?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}